Design·Notes·6.3.22

Sometimes a blend starts with an idea like “what about the ruins of an acropolis?” It is a challenge that you set for yourself to move out of your comfort zone by attacking a target that is so far from normal inspiration that it requires metaphorical connections.

When working on a concept like “Trail Mix”, you could let your own imagination run wild thinking of ideas that could work. Usually we try to find creative blend names, but sometimes the creativity is that the name is part of a fully developed concept idea.

Mr. Christian’s Trail Mix will be testing soon, and we hope it makes a nice debut to the Golf line of tobaccos we are introducing (at some point when the time is right).

Cheers,

Ken

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